Vivek Kumar Gupta
October 7th, 2007 by macshiva
VIVEK KUMAR GUPTAÂ
Email: vivek23.gupta@gmail.com
 Telephone: +91-9868626342
Job Objective: To work in a growth oriented organization and get a proper exposure in the field of Information technology. Make a significant contribution to the Organization to be an asset for the organization and carve a niche for myself whatever I undertake.
Profile Summary
- Search Engine Optimizer Compare Infobase Ltd, Gurgaon (http://www.infobase.in) from last 4 months.
- Gained insightful knowledge by carrying out projects on various client websites and improving their page rank and traffic. Targeting the Competition and choosing the best possible keywords the Client got a lot of profit in their business.
- Have a detailed Knowledge of HTML, JavaScript, CSS and Creation of Meta Tags for a Web site.
Academic Credentials
2006 – MCA: Institute of Information Technology & Management (IITM),
Affiliated to Guru Gobind Singh Indraprastha University, New Delhi with 75.4%.
2002: BCA from Devi Ahilya University, Indore with 59.4%.
1998: 12th C.B.S.E, from D.A.V Public school, Bokaro Steel city with 63%
1996: 10th C.B.S.E, from Saraswati vidya mandir, Bokaro steel city with 66%.
Work Experience (5 Months)
Currently Working as a SEO Specialist and Internet Marketing
Executive from Compare Infobase Ltd, Gurgaon from 31st March Till date.
Responsibilities:
- On page and off page Optimization.
- Page rank improvement via Link posting, Directory Submission, Articles, Guestbook Entries,
Blogs, etc. - Maintenance and development of database
- Improvement of page rank via On page Optimization Techniques
- SEO analysis of client’s web site
- Search engine optimization strategies
- Analysis of client’s top keywords
- Strategic search engine submissions
- Submissions to regional and industry specific directories
- Submission tracking
- Advanced web statistics
- Search engine results tracking
- Strong analytical skills and proficient writing skills
- Monitoring/ Managing Developers and designers
- Designing blogs and its effective utilization
- Creating e-marketing community through Forum & Message Board
- Contributing to development of website content materials
- Creating company’s Guest book
- Creating and implementing linking strategy
- Providing daily account and campaign performance reports
- Improve search engine rankings by continually testing and updating website components, with the goal of raising brand visibility in SERP’s and ultimately increasing revenue
- Generating and analyzing Competitor information
- Define and implement SEO strategies for clients
- Used tools like Good keyword, Adwords, Overture, HTML validators, Keyword Analyzers, Link Popularity Anaylizer, Page Snooper, Knowledge of DreamWeaver, Cute FTP, Edit Plus
- Knowledge of various SEO Sites, Blogs and Forums that play a key Role in Updating the Knowledge base and Techniques used in Current Scenario.
Sites worked on:
India Profile: www.indiaprofile.com
Rajasthan Holiday: www.rajasthanholiday.com
kerala flaxi tours: www.keralaflaxitours.com
India Hotel and Resort:www.indiahotelandresort.com
Indian Holiday Package: www.indianholidaypackage.com
Hotels in Chennai Madras: www.hotelsinchennaimadras.com
Hotels Bangalore India: www.hotelbangloreindia.com
Indian Horizons: www.indianhorizons.net
Switzerland Flexi Tour: www.switzerlandflexitours.com
Heritage hotels of India: www.heritagehotelsofindia.com
Projects Undertaken
1.Visual Basic and SQL
Name  : Computerized Engineering System
Company  : Rites Ltd, Gurgaon
Team Size :2
Client office : India Trade Promotion Organization (ITPO), Prgati Maidan, New Delhi
Aim  :The project was carried out to permit the user to generate the required  Information easily and quickly for Anazlysis. It was used for changing the Whole System of Work from manually to Automated.
2. Html, Vbscript and ASP
     Title                  : Bank of IITM
     Duration           : 3 months
     Environment    : HTML, ASP, MS Access, JavaScript, Vbscript
     Scope           : The project was carried out to design a site which entails the facilities such as online Banking, encompassing Online Transaction, Mini Statement, Account Details, Customer Information and Fund Transfer.
3. C++
Title  :Air Ticket Reservation
Duration  :3 months
Team Size :2
Description :The project was designed with an aim of catering to the needs Of Airline Ticket Reservation, and was developed using various Graphics functions Used in C/C++.
Project Internship :
Four monthsProject Internship during 6th Semester of MCA was done in Rites Ltd, Gurgaon on client Site at ITPO, New Delhi.
The Project “Computerized Engineering System†was done to ensure that all the activities which were done manually was automated using various Graphics Functions and Menu in Visual Basic and Oracle.
Achievements
- Successful in Increasing the Page Rank of switzerlandflexitours.com and various client sites using on page and off page optimization.
- Good Knowledge of Competitive Analysis in Various Travelling Sites.
- Participated and Organised a Seminar on E-governance in the College Level.