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Nikhil Rajpal • 978-609-6679 • NikRajpal@gmail.com
Professional Summary:
Online marketing strategist concentrating in organic Search Engine Optimization
(SEO), social marketing platforms and web development
• experienced with launching successful initiatives for budgets large and small
• successful entrepreneur
Work Experience:
Cambridge Interactive Design Corporation, Boston, MA
(2007-Current)
Online Gaming Software Company
SEO Manager, Everest Poker – top 5 poker website in the World
SEO Content Creation – www.everestpoker.com
- Conducted extensive keyword research in 16 language markets and
identified top tier and long tail keywords for Search Engine Optimization
- Mapped internal linking structure for content
- Managed SEO copywriter in English and translators for 15 other languages
- Pages build for visitor conversion and Search Engine Optimization
(SEO) best practices
- Worked with Web Content Engineering and QA team to develop the finalize
SEO web pages
- Impact: 278 new indexed SEO pages on Global and Regional search
engines
Viral Multimedia Campaign – www.everestpoker.com/video
- Conceptualized and designed video and blogging site with a $1 million prize
competition
- Hired and managed third party vendor for implementation
- Managed translation into French, German, Italian, Dutch and Spanish
- Leveraged success of platform for improved search presence of main site
SEO content
- Impact: 550,000 pageviews per month; 2,400 new indexed pages
on Google; PageRank of 4
Keyword and Ranking Analysis
- Conducted keyword research using SEO tools such as Google Adwords
Estimator and Syntryx
- Developed tool and algorithm to analyze keyword competitiveness
- Generated detailed weekly and monthly SEO reports using Web Position Gold
and Google Analytics
Collaborative Excellence
- Presented SEO strategy and basics to Directors, Vice Presidents and CEO
- Created and authored weekly SEO newsletter with tips including
how to improve inbound links from partner sites
- Launched program called “collaborative excellence†to create positive work
flow and relationships between the SEO department, property management and
web content engineering
- Impact: Improved cross-functional work flow, efficiency,
communication and relationships between SEO department and other
departments in the company and eliminated redundant efforts
Project Think-Different, Boston, MA
(2006-2007)
Empowerment Media Non-Profit Organization
Creative Digital Media Specialist
Web Development and Media
- Designed and developed electronic community using Drupal, PHP, CSS and
HTML
- Generated unique content through implementation of forums, blogs,
RSS feeds, toolbar and widgets
- Implemented SEO best practices for community sites
- Impact: Niche site generated over 4,000 unique hits
within first week on launch
Administrative achievements
- Presented and hosted conference to educate non-profit business
owners on visibility through new media
- Conducted several marketing workshops in the greater Boston area
- Designed flyers, landing pages and email campaigns using
Photoshop, HTML, CSS and PHP
- Composed grants, formal grant updates, email campaigns and press releases
- Featured for employment success on front page of The Boston Sunday Globe, BostonWorks section
Represent One Records, Inc, Boston, MA
(2005-Current)
Socially Conscious South Asian Hip-Hop Label
Founder, President
- Designed and built website www.RepresentOneRecords.com using HTML, CSS, Javascript
and Flash
- Implemented SEO for download conversions, contributing to over 75% of the
traffic
- Acted as a media resource for leading publications such as Boston.com, Kavita Chhibber and India New England
- Wrote and produced 2 internationally acclaimed albums and music videos
- Conducted promotional tour of India, Dec 2005 – Feb 2006 and
recorded with highest selling Punjabi artist in India
IndUS Business Journal, Waltham, MA
(2004-2005)
Nation’s Leading South Asian Business Publication
Senior Account Manager
- Managed all account acquisitions for IndUS Business Journal
- Achieved highest first month sales of any employee to date
- Launched a branded interactive online franchise directory
- Developed a PPC strategy for Search Engine Marketing efforts
- Represented IBJ at International Franchise Association exposition
Directory M, Boston, MA and London, UK
(2003 – 2004)
Lead Generation Directory
Senior Account Manager
- Helped launch first international office of DirectoryM in London, UK
- Generated record revenue in London, making it the most profitable
sector of DirectoryM
- Attained highest sales numbers per month and won
several sales competitions
- Lead one of five sales teams within first month of employment
Education:
Boston University, Boston, MA
(1999 - 2003)
School of Management
- Bachelor of Science in Business Administration
- Bachelors of Science in Finance
- Concentration in Marketing
- Major GPA: 3.48; Dean’s List
Skills:
Microsoft Office 93-2007
• Google Analytics, Web Positions Gold, Syntryx, Google Adwords
• Photoshop
• HTML, CSS, PHP, Javascript
• Drupal, Mambo
• Fruityloops
• Recording Software
• Camtasia and video editing software
• Oral and writing skills in Hindi and Spanish
• Excellent communication and interpersonal skills
Hobbies:
Producing, writing and performing as a musical artist
• volunteering
• workshops
• new media production
• weight-lifting
• MySpace
• cooking
• spending time with loved ones
• Seinfeld
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