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Nikhil Rajpal

Nikhil Rajpal • 978-609-6679 • NikRajpal@gmail.com

Professional Summary:
Online marketing strategist concentrating in organic Search Engine Optimization
(SEO), social marketing platforms and web development
• experienced with launching successful initiatives for budgets large and small
• successful entrepreneur

Work Experience:

Cambridge Interactive Design Corporation, Boston, MA
(2007-Current)
Online Gaming Software Company
SEO Manager, Everest Poker – top 5 poker website in the World

SEO Content Creation – www.everestpoker.com

  • Conducted extensive keyword research in 16 language markets and
    identified top tier and long tail keywords for Search Engine Optimization
  • Mapped internal linking structure for content
  • Managed SEO copywriter in English and translators for 15 other languages
  • Pages build for visitor conversion and Search Engine Optimization
    (SEO) best practices
  • Worked with Web Content Engineering and QA team to develop the finalize
    SEO web pages
  • Impact: 278 new indexed SEO pages on Global and Regional search
    engines

Viral Multimedia Campaign – www.everestpoker.com/video

  • Conceptualized and designed video and blogging site with a $1 million prize
    competition
  • Hired and managed third party vendor for implementation
  • Managed translation into French, German, Italian, Dutch and Spanish
  • Leveraged success of platform for improved search presence of main site
    SEO content

  • Impact: 550,000 pageviews per month; 2,400 new indexed pages
    on Google; PageRank of 4

Keyword and Ranking Analysis

  • Conducted keyword research using SEO tools such as Google Adwords
    Estimator and Syntryx

  • Developed tool and algorithm to analyze keyword competitiveness
  • Generated detailed weekly and monthly SEO reports using Web Position Gold
    and Google Analytics

Collaborative Excellence

  • Presented SEO strategy and basics to Directors, Vice Presidents and CEO
  • Created and authored weekly SEO newsletter with tips including
    how to improve inbound links from partner sites

  • Launched program called “collaborative excellence” to create positive work
    flow and relationships between the SEO department, property management and
    web content engineering

  • Impact: Improved cross-functional work flow, efficiency,
    communication and relationships between SEO department and other
    departments in the company and eliminated redundant efforts

Project Think-Different, Boston, MA
(2006-2007)
Empowerment Media Non-Profit Organization
Creative Digital Media Specialist

Web Development and Media

  • Designed and developed electronic community using Drupal, PHP, CSS and
    HTML

  • Generated unique content through implementation of forums, blogs,
    RSS feeds, toolbar and widgets

  • Implemented SEO best practices for community sites
  • Impact: Niche site generated over 4,000 unique hits
    within first week on launch

Administrative achievements

  • Presented and hosted conference to educate non-profit business
    owners on visibility through new media

  • Conducted several marketing workshops in the greater Boston area
  • Designed flyers, landing pages and email campaigns using
    Photoshop, HTML, CSS and PHP

  • Composed grants, formal grant updates, email campaigns and press releases
  • Featured for employment success on front page of The Boston Sunday Globe, BostonWorks section

Represent One Records, Inc, Boston, MA
(2005-Current)
Socially Conscious South Asian Hip-Hop Label
Founder, President

  • Designed and built website www.RepresentOneRecords.com using HTML, CSS, Javascript
    and Flash

  • Implemented SEO for download conversions, contributing to over 75% of the
    traffic

  • Acted as a media resource for leading publications such as Boston.com, Kavita Chhibber and India New England
  • Wrote and produced 2 internationally acclaimed albums and music videos
  • Conducted promotional tour of India, Dec 2005 – Feb 2006 and
    recorded with highest selling Punjabi artist in India

IndUS Business Journal, Waltham, MA
(2004-2005)
Nation’s Leading South Asian Business Publication
Senior Account Manager

  • Managed all account acquisitions for IndUS Business Journal
  • Achieved highest first month sales of any employee to date
  • Launched a branded interactive online franchise directory
  • Developed a PPC strategy for Search Engine Marketing efforts
  • Represented IBJ at International Franchise Association exposition

Directory M, Boston, MA and London, UK
(2003 – 2004)
Lead Generation Directory
Senior Account Manager

  • Helped launch first international office of DirectoryM in London, UK
  • Generated record revenue in London, making it the most profitable
    sector of DirectoryM

  • Attained highest sales numbers per month and won
    several sales competitions

  • Lead one of five sales teams within first month of employment

Education:

Boston University, Boston, MA
(1999 - 2003)
School of Management

  • Bachelor of Science in Business Administration
  • Bachelors of Science in Finance
  • Concentration in Marketing
  • Major GPA: 3.48; Dean’s List

Skills:

Microsoft Office 93-2007
• Google Analytics, Web Positions Gold, Syntryx, Google Adwords
• Photoshop
• HTML, CSS, PHP, Javascript
• Drupal, Mambo
• Fruityloops
• Recording Software
• Camtasia and video editing software
• Oral and writing skills in Hindi and Spanish
• Excellent communication and interpersonal skills

Hobbies:

Producing, writing and performing as a musical artist
• volunteering
• workshops
• new media production
• weight-lifting
• MySpace
• cooking
• spending time with loved ones
• Seinfeld

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