Kuldeep Saini
April 27th, 2008 by macshiva
E-Mail : ksainimca@gmail.com
Career Objective:
To thrive on professional credentials and seek a challenging job in a reputed organization and to integrate my SEM/SEO, Internet Marketing, Analytical and software skills in the IT industry especially to excel in the field of SEM/SEO (Internet Marketing/Search Engine Optimization), E-mail Marketing.
Summary: Having 3 years of Experience in Internet marketing, E-mail Marketing.
• Web Analytics: Generating Report For Traffic Analysis using HBX Web Analytics Tool of Omniture the Webtrends software, HBX is an Online Tool for your Web Analytics, Google Analytics, Stat Counter, Banners Marketing and Preparing the Manual report in Excel format of the keyword ranking.
• Keyword Research: Researching the best keywords using tool as Word Tracker, keyword Discovery etc., with less competition and high search volume for high Ranking of website.
• Keyword Analysis : That I do Using Stat counter, and Google Analytics for better results, from where visitors are coming to our site and why they are going back and how we can stay them at our site.
• On-Page Optimization: Meta Tagging, Content optimization, Code Optimization
• E-Mail Marketing: Generating the mailer using XERT Software to persons and tracking them by using the HBX analytics tool by implementing the HBX code to track the visitors for conversion.
• Off Page Optimization :
Directory Submission
Article submission
Blog Submission
Forum Submission
Link Exchange
E-mail Marketing
Social Media Marketing
Classified Ad Posting
Press Releases
Google Group Discussion
Experience Summary:
Makemytrip (India) Pvt. Ltd, Gurgaon: 7th Jan, 2008 - Till Date
Role: Executive - SEO, Web Analyst Internet Marketing
Company Profile: Makemytrip is a no. 1 online travel & tourism company providing Hotel booking, Flight Booking, Tour Packages all over the world.
Job Profile:
• Optimizing websites as for SEO needs
• Preparing traffic report using HBX tool for keywords, SEO campaign responses. Manual reports for checking the ranking of sites in Search Engines like Google, Yahoo, MSN, also Monthly ranking report.
• On-page Optimization of Sites like Meta Tagging, Alt Tags, Script.
• Off-page Optimization includes Directory Submission, Article submission, Blogging, Social Book Marking, Link Exchange, Social Media Marketing, Group discussion, Classified Ad Posting.
Binary Semantics Ltd., Gurgaon 17th July, 2006 - 14th Dec, 2007
Role: SEO (Search Engine Optimizer) Web Promotion Executive, Marketing
Department
Company Profile: Binary is an ISO 9001:2000 certified company leading IT
Solutions and Service provider headquartered at Gurgaon (near New
Delhi) India. Binary has been providing IT services in North American
Market since 1989. It have executed several offshore projects and provided
Consultants/professional services for several engagements of the US
Operations.
Achievements :
• Top rankings across the leading search engines for online Pharmacy and hotel booking sectors
• Ranked in top 10 on popular search engines for targeted keywords in different industries
Projects at Binary:
1. http://www.a1dubaihotels.com
2. http://www.budgetjapanhotels.com
3. http://www.budgetspainhotels.com
4. http://www.a1austriahotels.com
5. http://www.a1netherlandhotels.com
6. http://www.a1indiahotels.com
7. http://www.stayreslatvia.com
8. http://www.stayrescyprus.com
Web Interforge Pvt. Ltd., Gurgaon June, 2005 - July 2006
Role: Link submitter
Company Profile: Web Interforge is a private operated company for the marketing in
International market. There key area is Pharmaceuticals.
Role: Directory Submission
Article submission
Blog Submission
Forum Submission
Link Exchange
Google Groups
Classified Ad Posting
Summary:
Keyword Suggestion Tool – Wordtracker, Google Adwords, Overture, MIVA, Keyword Discovery
Tool
Traffic Analyzer Tool – HBX Analytics Tool, Google Analytics, Stat Counter
Link Exchange Tool – Link Assistant
Broken Link Finder - Xenu
Auto Submission Tool - IBP, WEBCEO
Email-Marketing Software - XERT
PPC: I have knowledge about ppc also, I have made Compaigns in Google Adwords and yahoo Search marketing, generating reports from yahoo and Google Adwords.
Technical Skills:
Programming Language : Html, Xml
Working knowledge : knowledge of Dream Weaver as SEO
Purpose
Operating System : MS Tools - MS-Word, MS-Excel, Internet
Explorer, WINDOWS- 98, XP, 2000
SERVER , CSS, MS-ACCESS
Databases : Sql/Server 2000
Professional qualification:
• Master of Computer Application (M.C.A.) from K.U.K. (Haryana) in 2005 with 67%.
• Worked as a Trainee in (WEBCOM TECHNOLOGIES PVT.LTD SOUTH-Ext. (Delhi).
Educational Qualification:
• B.Sc. (Comp. Sc.) from K.U.K. In 2002.
• 10+2 examination from H.B.S.E in 1999.
• High school examination from H.B.S.E in 1997.
Hobbies & Interest:
Reading books and playing indoor games, doing RND on computer.
Resume of SEO Professionals